Victor Green

Over 30 years of searching excellence

Tel: +44(0)20 7269 9200

Email: request@victorgreen.co.uk

Articles

Why do patent searches need to be carried out by expert patent analysts?


▾The extremely high cost of patent litigation

A thorough freedom to operate search will put your attorney in a good position to defend you against any litigation when marketing a product, especially if you are active in a field that is particularly prone to litigation, such as mobile phone technology or pharmaceutical generics. See the following news items.


Five patent awards over $1 billion

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Pfizer and Takeda settled heartburn drug patent case with generic drugmakers for $2.15 billion in 2013. [Amount reduced in 2016.]

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Alcatel-Lucent v. Microsoft Corp. was a long-running patent infringement case in which Alcatel-Lucent was initially awarded $1.53 billion in 2007. The damages award was reversed in 2012 to $26.3 million.

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Apple persuaded court to reverse award of $234 million to the University of Wisconsin-Madison. Previous total had been $506 million in connection with infringement of US5781752, to the patentee Wisconsin Alumni Research Foundation (WARF).

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The freedom to operate analysis helps prevent mistakes which could result in huge costs.

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Litigation costs could be up to $3 million through discovery and $5 million through trial.

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After a seven year dispute, Apple won $539 million in damages after Samsung was found to have infringed Apple's design patents for the iPhone®.

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In areas where patents are strong, such as the chemical industry, patent trolls do less well than in areas of weak patents e.g. software. For patent suits involving patent trolls or non-practicing entities (NPEs) as they are known, one author calculates that NPEs cost private firms ~ $30 billion a year.

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▾The benefits of being prepared

In order to protect your invention, you want to know the prior art before your patent application is drafted. We have a reputation of being able to find things well hidden and we can uncover the most deeply buried prior art. You will be prepared for the patent offices' search reports and you won't receive any nasty unwelcome surprises in terms of prior art you were unaware of.

The cost of obtaining a US patent can be $30-50,000, so it is important to know the prior art.

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Patents and applications can be amended, but ideally the prior art should be known to the patent attorney at the time of filing.

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▾Maximise protection of your invention

Why are searches of patents likely to be so informative? Patents contain lots of information not found in any other sources. Knowing the patent landscape of an area helps an inventor to understand their subject, and be best placed to come up with an improvement to solve existing problems.

Is 95% of chemical technology information found only in patents?

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Around 80% of technical information is found only in patents, although some caveats apply to this figure.

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